CEDE 2018 Stars contest - winners - IT and dental education

"Poland says #ahh" campaign

Category: IT and dental education

Manufacturer: Polskie Towarzystwo Stomatologiczne

Country: Poland

Exhibitor: Polskie Towarzystwo Stomatologiczne Zarząd Główny

Patio   Stand P.16

DESCRIPTION:

"Poland says #aaa!" Is the first in the history of the PTS campaign promoting nationwide oral health. The main idea of the action was dental education - dissemination of the WOHD 2018 (March 20) and its value. We reached the society, among others, through a website, active social media, TV spot, screen campaign at PKP railway stations in 10 cities (nearly 100,000 views), a series of free surveys in mobile cabinets, publications in "Gazeta Wyborcza" and other nationwide and industry media, media patrons, advertising creations, posters and leaflets. An important value of the campaign were projects implemented as part of the campaign by dental offices throughout the country. All projects were on the interactive map of the campaign. The action will be continued in the following years. Co-organizers of the campaign were: Chief Medical Chamber, Be Active Dentist and ewiDENTniepr agency.

JUSTIFICATION:

For the first time in Poland, celebrations of the WOHD took on such meaning. We managed to activate hundreds of offices, schools and kindergartens. For several weeks, the dental social media was full of information about the campaign and its scenes. Participants and observers emphasized its modern formula, interactivity, expressing willingness to participate in subsequent editions.